Work with me
Let’s achieve your goals - Together
Advisor
As a strategic advisor, I bring a unique perspective shaped by my diverse experience across startups, scale-ups (pre/post IPO), and established companies. Having driven product strategy and transformed product organizations at companies like HelloFresh and Typeform, and consulted for major corporations with BCG, I understand the distinct challenges at each growth stage.
My advisory approach combines rigorous analytical frameworks with practical product leadership experience. I help organizations optimize their product strategy, structure teams for maximum impact, and implement data-driven decision-making processes that scale. My expertise extends to transforming product operations, establishing efficient workflows, and building scalable processes that enhance delivery speed, quality, and business impact.
Whether through long-term engagements or focused missions, I work directly with leadership teams to unlock their product organization's full potential. With a proven track record across all assignments, my strategic interventions consistently deliver double-digit growth in key business metrics.
My Areas of Expertise:
Growth & Retention
Data-Driven Decision-Making
Product Operations
Product Strategy
Organizational design through scale and or challenging times
Developed in various settings:
Industries: Food, E-commerce/Retail, SaaS, Fintech
Customer types: Both B2C and B2B businesses
Business Models: Subscription in all its forms, E-Commerce, Marketplace
Speaker
With over 18 years of public speaking experience, I bring a distinctive approach to every engagement.
My hand-drawn slides and dynamic presentation style make complex topics accessible and memorable. I focus on delivering actionable frameworks and practical strategies that audiences can implement immediately. My presentations have consistently been earning praise for combining analytical depth with practical application.
From product strategy to behavioral science in tech, I offer both proven keynotes and customized presentations tailored to your event's specific needs. Major conferences, intimate meetups or company workshops, I adapt my content and delivery style to match your audience and venue. My presentations scale effectively from inspiring large conference audiences to facilitating interactive sessions.
Popular Keynotes
MINDPSACE
Build better Customer Experience with Behavioral Science-
In an era where customer expectations are higher than ever, understanding and leveraging human behavior is critical to creating impactful products and experiences. This talk explores how product managers and customer experience professionals can apply the MINDSPACE framework, developed by Professor Paul Dolan, to design products and interactions that truly resonate with users.
MINDSPACE—a behavioral science model focusing on key drivers of human decision-making, such as Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego—provides actionable insights into how people think, feel, and act. This session will demystify the framework, showcasing real-world examples and practical strategies for embedding its principles into your product development process.
Attendees will learn:
How each element of the MINDSPACE framework influences customer behavior.
Practical applications to improve user engagement, retention, and satisfaction.
Ways to integrate behavioral insights into design decisions to create frictionless, delightful experiences.
Whether you're optimizing an onboarding flow, designing a loyalty program, or enhancing overall product strategy, this talk will equip you with the tools to drive meaningful impact by aligning your work with the science of human behavior.
Available in 30min and 60 min formats
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Full presentation: 50min talk + 10min Q&A
Short version: 25min talk + 5min Q&A
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Great for experienced Product Managers and Leaders, as well as Marketers.
B2B Growth
Unlocking B2B Growth through B2C strategies-
The B2B market is bigger and growing faster than the B2C market and as such many product managers will end-up working in a B2B space within the next 5 years. While B2B growth tend to rely heavily on Sales, Product Managers have a key role to play.
In this talk Florian leverages his diverse experience to show how B2C strategies are at the core of effective B2B growth strategies. Because Businesses are made of People, customer centric approaches are key to unlock the growth potential of B2B businesses and should be the first principle guiding Product managers in that space.
After an introduction to the key principles, Florian reviews the specific challenges and solutions during onboarding and upselling phases.
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Full presentation: 50min talk + 10min Q&A
Short version: 25min talk (Upselling or Onboarding focus) + 5min Q&A
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Tailored to Product Managers and Executives working closely on Growth topics (acquisition, Onboarding, Upselling, Retention).
KPI Trees
A tool to drive performance and build performing teams-
Data-Driven Decision Making can only be effective if teams know which data to collect and focus on.
This talk introduces the concepts of North Star Metric and KPI tree, providing a clear process to build and implement these fundamental tools in any team and organization. It shows how they can be leveraged on a daily basis to manage performance and organize teams for success.
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Full presentation: 50min talk + 10min Q&A
Short version: 25min talk + 5min Q&A
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This talk is great for any Executive, Manager, and Leader wishing to bring their teams to the next level in terms of data-driven decision-making capabilities and performance management.
It is no reserved to Product managers only, it is suited for any professional.
Product ROI
Add description-
Product Leaders are more and more concerned about ensuring their organizations are Revenue generating and often struggle to justify resources utlization and to show meaningful impact on business outcomes.
In this talk the audience learns key tools to build ROI positive Roadmaps:
How to build simple Ratios to translate customer metrics into Business metrics to size initiative in a way Finance teams can relate
How to revise their teams structure and resoruces allocation frequently, from scratch, to ensure maximal outcomes; using the concept of Zero-Based budgeting
Implement key practices to become better and more efficient at estimating both impact and resources utilization, and how to be a trusted partner of their Finance team.
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30min
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Product Leaders and Senior Product managers looking to have better conversations with their leadership and justify their roadmaps efficiently
Other topics covered: Data-Driven Decision-Making, Career Transition to Product Management, Building an effective Product Performance Management SystemUpcoming Events
Latest Events
Connecting the dots, a 360-degree view of your customer journey
Product Led Alliance Product Analytics Summit | 28.08.2025
Unblocking B2B Growth - Lessons from Customer-driven strategies
ProductLab Community Event | Berlin | 24.10.2024
Beyond features: Leveraging AI to unlock unseen value in your product portfolio
Product Led Alliance Summit | Berlin | 14.10.2025
Workshops
Transform your product organization into a data-driven powerhouse
Drawing from years of experience as a revenue driver for leading companies like HelloFresh and Typeform, I guide participants through practical frameworks and hands-on exercises that deliver immediate impact.
From building analytical mindsets and defining North Star metrics to mastering segment/cohort analysis and implementing decision frameworks, participants learn through real-world cases and interactive exercises. By the end, your team will be equipped to create ROI-driven product roadmaps backed by solid data.
The workshops combine analytical rigor and proprietary frameworks developed in part for my book “The Power of Analytics”, helping teams move from gut-feel to data-informed decisions immediately.
Available in various formats, from intensive half-day sessions to multi-day programs of 2h long sessions, each workshop is tailored to your team's specific needs and industry context. We decide together what is best for your team, to focus on the essentials.
Topic Covered: Implementing a Data-driven culture | Setting-up Performance measurement systems | Data-drive Decision Making | Translating Product Impact into Business Metrics | Product ROI
“His clear communication, openness to ideas, and constructive feedback made learning a mindset.”
LATEST EVENTS
Data Driven Decision Making + From Metric to Money - 4.8/5 rating by participants
ProductLab Conference 2025 | 17.09.2025
Mentorship
As a mentor, I combine deep product expertise with a structured approach to accelerate your growth in product management & product leadership. With over 500+ hours of mentoring experience and a background spanning startups to enterprise companies, I offer personalized guidance to tackle your specific challenges.
Whether you're transitioning into product management, seeking to advance your career, or facing complex challenges, I provide actionable frameworks and practical strategies.
Sessions are tailored to your needs, focusing on immediate challenges while building long-term capabilities. My mentees have successfully navigated career transitions, led major product transformations, and achieved significant professional growth.
Session Duration: 30min. Cost: 120 €
Topics I can help with:
Growth
Activation & Retention, Referral / Virality
Setting up Growth Teams and Experimentation Practices
Getting Better Customer Insights
Product Operations
Roadmapping, Budget planning & Performance Management Processes
Optimize Outcomes vs. Output
Translating a Vision into actionable Roadmaps
Stakeholders Management
Product Organization design
Career transition and advancement